It’s always enjoyable and refreshing to meet someone who has a similar passion for the arts like myself which made meeting Jessica Wallis of Ballet in Cleveland so great. Jessica, the Founding Director, established this fantastic non profit to promote classical ballet in the city of Cleveland, Ohio through presenting performances by professional ballet companies.. read more →

So, you are ready to go “gung-ho” with online marketing and you want the works: search engine optimization, social media, video promotion and even email marketing. There is a lot of work that goes into simply managing these efforts, but do you know if these online marketing efforts are really working? You need website analytics to.. read more →

A great way to build online exposure and improve your credibility is to submit to online directories. With paper phone books becoming out of date and cumbersome, your customers are searching for trusted businesses online. As mentioned in a previous post, you can easily add your information to a handful of local directories including Google.. read more →

Finding cost efficient ways to spread the word about your dance studio could be one of the biggest challenges you may face. Online marketing is a great way to optimize locally for the cost of some of your time and effort. Let’s dive into some ways you can optimize your website for local search! Improve.. read more →

For most dance teachers and dance studio owners, January means one thing: recital season! Time to start pulling together a theme, a piece of music and creating innovative choreography. Each choreographer has their own methodology of crafting their work whether it be alone with their iPod or maybe a collaboration with another teacher. But have.. read more →